Director of Marketing and Communication

Partners for the Common Good (“Partners”) is a national community development finance organization that operates a family of companies with a common mission to advance economic by partnering with and strengthening mission focused to bring capital, create opportunity, and build wealth for low-income people and communities. As industry experts, Partners provides opportunities for capacity building, tailored financial services, and public policy advocacy to our network e.g., creating tools and practitioner guides for impact measurement and management, and other critical assets to the field that advance economic opportunity or reduce the racial wealth gap. Our unique business model is driven by the partnerships within a network of US based Community Development Financial Institutions (CDFIs) that provide impactful capital to communities across the United States. We also develop collaborative opportunities within the broader finance industry, impact depositors and mission-aligned institutions who see value in community development finance as a systemic solution to stabilizing vulnerable communities.

Partners operates the following entities:

PCG Loan Fund – PCG is a national CDFI lending network with local impact focused on affordable housing and community facilities finance. www.pcgloanfund.org;

Community Development Bankers Association -- CDBA is the national trade association for the CDFI banking sector and advocates for the industry and communities they serve, www.cdbanks.org;

CapNexus – is an industry networking and information sharing platform www.capnexus.org

The Position:

The Director of Marketing and Communications is an enterprise-wide role that will work across all of our entities (Partners), including PCG Loan Fund, the Community Development Bankers Association, and CapNexus. Reporting to the Chief Investment & Impact Officer (CIIO). Partners works in a hybrid environment with three days a week (Tuesday, Wednesday, Thursday) in person in the office and two days a week optional remote work. The position is based in Washington DC.

Key Responsibilities:

  • Develop and implement a strategic and holistic marketing plan across Partner brands, product lines, and activities, including campaign creation and management.
  • Enhance Partner’s visibility among its key stakeholders through the development of branding, marketing and communication strategies for all of the organizations’ business lines.
  • Lead in the coordination of the loan funds participation in conferences. Manage and implement communication strategies to position Partners as a leader in the industry, including social media and news media outlets.
  • In collaboration with the CIIO, develop relationships with key stakeholders that advance the strategic goals and enhancement of brand, earned revenue, sustainability, and goal achievement.
  • Lead efforts to rebrand and reposition the organization and its business lines to the marketplace.
  • Continuously identify and analyze market challenges/opportunities and engage in on-going refinement and development of products and services across the organization to respond to market demand.
  • Participate in business and operations planning, goal setting, and development and implementation of strategies that enhance Partners program outcomes, earned revenue and sustainability.
  • Work in partnership with the Director of Innovation to: (1) ensure a successful refresh and relaunch of the PCG, CDBA and CapNexus websites (2) develop CapNexus as an industry networking, information sharing, and thought leadership platform; and (3) provide marketing support to cultivate registered users, sponsors, content and listings that facilitate CapNexus’s platform expansion.
  • Develop an overall strategy for social media within the organization, with existing and/or new tools.
  • Lead the production of all marketing and outreach materials to support fundraising, programmatic and other initiatives for Partners, including targeted mailings, press releases and advertising Lead digital marketing, branding, communications efforts; and impact storytelling efforts, to include data analytics reporting.
  • Supervise and/or participate in the development of video storytelling products.
  • Lead graphic design for projects such as corporate and product one-sheets, annual reports, website, fliers, invites, banners, social media posts that highlight the mission-driven lending case studies.
  • Other tasks as required

Requirements:

  • Bachelor’s (required) and/or Master’s Degree (preferred) in journalism, marketing, communications, or a related field.
  • Five to 10 years of demonstrated successful experience in news media and/or leading marketing, branding, and communications efforts, including emerging and traditional media.
  • Robust knowledge of social media, digital content systems management, marketing, advertising, and media relations. Experience with video production is required. Strong writing skills are an imperative.
  • Demonstrated successful experience writing press releases, making presentations and working with news media.
  • Strong communication, leadership, organizational, and analytical skills and demonstrate the ability to solve problems
  • Proven ability to deal effectively, cooperatively, and tactfully to provide excellent customer service to internal and external stakeholders.
  • Strategic thinker with an exceptional ability to build relationships with external parties.
  • A proactive self-starter with the ability to take initiative, meet deadlines, prioritize assignments, juggle multiple tasks simultaneously, and be flexible.
  • Experience working as a strong team member and managing subordinates across multiple disciplines and teams, both internally and externally.
  • Knowledge of the Adobe Creative Suite (Premier Pro, Photoshop, Illustrator, InDesign) is required.

Additional Details: PCG acknowledges and honors the fundamental value and dignity of all individuals. Our community strives to create and maintain a working environment that respects diverse traditions, heritages, and experiences. We are an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Compensation: Competitive salary commensurate with experience. Medical, Dental, Vision, Life & Disability coverage available. Retirement plan (employer matching and profit sharing); paid vacation, sick leave days, and holidays. Partners is an equal opportunity employer.

To Apply: Apply below. Include a resume, cover letter, professional writing sample, and three references.

Please upload a combined PDF that includes your Cover Letter, Resume, Writing Sample and 3 References